Why White Space?

Justin Seidl  |  06.22.10 at 4:05pm  |  No Comments

Designers today have many struggles they must overcome when trying to complete a project for a client. Often it is quite easy for clients to demand big, bold, flashy, in-your-face type and graphics that can sometimes be overwhelming. As a designer our job is too get the client what they want.

Stop!
The above statement is not meant to be taken literally. Clients come to designers for expertise in… well… design. As a designer our job is too successfully relay the client’s message to the targeted market. Everyone of us has experienced the type of client that comes in with a million ideas and a boat load of information and they expect you to use all those ideas in their project.

What’s the Problem with Giving Them What They Want?
To be a good designer you need to sift through the information provided and relay only the important info to the audience. One of the best ways to capture the attention of your audience is to have a minimal and bold concept. To achieve a bold and minimal design you can use many different elements such as color scheme, font type, shapes, white space, alignment, etc… A favorite element of mine would have to be white space.

Why White Space?
White space is used in every form of design. The role of white space is to break up elements and allow for easy recognition of  different objects. The more white space around the object and the more significance it gets. The Merriam-Webster Dictionary defines white space as the areas of a page without print or pictures. Imagine what a book would look like with no white space. Print and pictures would be stacked on top of each other making a Curious George book hard to read than ancient Egyptian hieroglyphics. Imagine how hard this article would be to read if it the white space between each word was taken away.

Ace Eight of Spades Inspiration
While I still have some details and elements I want to add to the website before I consider it complete the majority of what I’m trying to achieve is visible now. The website is based off of white space and the ability of white space to create a minimal design that emphasizes the importance of necessary information. Yes, I am currently on a white space kick so if you’ve done or come across any pieces of work that display a good use of white space let me know below by commenting where I can see such work.

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